National Ice Cream Day Launch Party for Our Ice Cream Alley

This Sunday, July 16 is #NationalIceCreamDay

And what better way to celebrate than to gather all of LA's best ice cream and sweet treat purveyors in one place? Join us for the launch of our Ice Cream Alley, an all new area of Smorgasburg LA that will be open every single Sunday, all through Labor Day!


The alley will include a rotating crew of special popup vendors like:
Jeni's Splendid Ice Creams
Nancy Silverton's Nancy's Fancy
Salt & Straw
Smitten Ice Cream
Sweet Rose Creamery
The Tidbit Truck's rose shaped gelato
and MORE!!! 

Plus Smorgasburg LA regulars like:
Wanderlust Creamery
Donut Friend
Bumblecrumpets
Paloma's Paletas


PLUS! Chang Beer will be back this week for another #ChangSensoryTrailspop up in the beer garden to help you cool off on National Ice Cream Day. Giving true meaning to "Sun's out, buns out," Chang has partnered with Baohaus Far East Plaza to offer up both savory and sweet bao buns: try the Cheeto Fried Chicken Bao or Fried Coffin Ice Cream Bao, available exclusively in the beer garden.

Make sure you arrive with your game face on, because you'll have the chance to win Chang swag prizes and Smorgasbucks by playing larger-than-life interactive games for an afternoon of friendly competition and making memories with friends. Follow along at @changbeerusa for more updates and giveaways.

Ice Cream Alley
At Smorgsaburg LA
Sundays July 16 - September 4, 10am - 4pm
At ROW DTLA
We are open 10am - 4 pm, free entry, 2 hours free parking

August 6
Family Day